Case Studies

A long-term engagement as the digital vendor for Children’s Cancer Foundation, providing a customized donation and participant management platform for the annual "Shave to Save" campaign.

A project with LTA promoting sustainable travel through a virtual fitness quest, trivia challenge and location-based check-in gamification in which participants joined Hello Kitty to "Move Lite" and unlock exclusive, eco-friendly character merchandise.

A premier fitness movement igniting the fighting spirit of over 40,000 soldiers and NSmen through virtual milestones, fostering national resilience, discipline, and collective strength across the SAF.

A 2024 festive quest at Mandai Wildlife Reserve where families join Snoopy’s Beagle Scouts on physical and digital trails, earning exclusive badges through wildlife missions and gamified interactive challenges.

A vibrant hybrid charity run partnering with tokidoki to launch the AIA Better Lives Fund, engaging thousands in virtual fitness and in-person scavenger hunts for a meaningful cause.

An immersive gamification activation celebrating the TEL4 opening, engaging 20,000+ commuters through interactive station puzzles, digital storytelling, and exclusive rewards to enhance the public transit experience.

A massive global movement for ST Engineering’s workforce, utilizing a high-performance tracking and registration platform to drive the employee wellness and CSR goals featured in the Group's annual reports.

A movement for RDSS utilizing an integrated registration and tracking platform. The system features a native Deeda payment gateway integration for a frictionless, "one-stop" donor and participant experience.

A massive terminal-to-terminal engagement powered by a custom treasure hunt system, guiding thousands of participants from T2 to T4 through a gamified and interactive discovery route.

A high-capacity registration and participant management ecosystem for GEWR since 2022, handling thousands of entries, diverse race categories, and secure payment processing for Singapore’s premier women-only run.

Singapore's first LINE FRIENDS Night Walk/Run transformed the Singapore River into a vibrant 7KM run and 3KM interactive digital quest, engaging thousands through light installations and exclusive character collectibles

A unique SG60 celebration at Mandai Wildlife Reserve where visitors "adopt" animal identities via Animal NRICs, completing gamified missions to learn about wildlife heritage and conservation achievements.

AIA Christmas Merrython 2025 Mandai Integration & Fundraising Case Study

A bubble-filled interactive journey from Sentosa to VivoCity, featuring a 4.5KM hike or 2.5KM walk with BT21 character photo ops, game stations, and exclusive limited-edition merchandise.

A 30th-anniversary virtual movement where the global EtonHouse community united to clock 30,000km, raising funds for disadvantaged children via a gamified tracking platform and Tote Board matching.

An interactive, gamified sports day experience for the Civil Service Club, utilizing a unified registration system and the "Go.Venture" digital scavenger hunt to engage public service officers.

A vibrant physical walk at Waterway Point blending fitness and sustainability, featuring themed activity zones and eco-friendly missions that inspired families to embrace a greener, more active lifestyle.

A crackin' collaboration with Royalworkz that engaged over 10,000 users during COVID-19, blending Gudetama’s signature "lazy" charm with virtual fitness milestones and highly coveted limited-edition merchandise.

A 20th-anniversary virtual run by Link REIT, engaging shoppers across Jurong Point, AMK Hub, and Thomson Plaza with milestone rewards and fitness fests to drive mall traffic and community wellness.

A charming 2025 hybrid event blending a physical family walk with digital missions, celebrating Sanrio’s iconic rivals while promoting active living through themed interactive zones and exclusive character collectibles.

A whimsical three-part celebration in 2023 combining AR missions, a 3.5km on-site fun walk at Waterway Point with mini-games, and a flexible virtual run featuring highly coveted rotating medals.

Worldwide wellness initiative for OKG employees, utilizing a virtual tracking platform to unite colleagues in a collective 100,000KM journey toward better health and global connectivity.

A nationwide "Steps for Good" challenge where residents’ collective movement was tracked digitally to unlock community donations for the President’s Challenge, fostering a spirit of unity and fitness.

The event concept and digital engagement engine for the Paralympic Fiesta, featuring a 5-milestone virtual challenge and interactive athlete exhibitions to drive community support for Team Singapore.

A dedicated registration partnership supporting Breast Cancer Foundation’s signature event, providing a reliable and secure sign-up platform for thousands of participants united in pink.

A seamless hybrid race experience powered by a custom virtual run platform and a robust offline event registration system, ensuring a smooth journey for thousands of hydration-focused runners.

A community-driven virtual challenge for Republic Polytechnic, utilizing a unified tracking and fundraising platform to clock mileage and raise support for the RP Student Pocket Money Fund.

A high-capacity virtual movement for the Republic of Singapore Air Force, utilizing a unified tracking engine to engage personnel and the public in a collective mission of fitness and national pride.

A community engagement initiative by MSF that simplifies cost-of-living support through mobile gamification, rewarding participants with Mr Bean vouchers for mastering "Budget Kaki" trivia and support schemes.

A signature campus-wide movement for the Singapore Institute of Technology, utilizing a unified registration and tracking platform to rally students and alumni toward wellness and student-focused fundraising.

A dynamic organizational initiative driving wellness across SMRT’s diverse workforce, engaging thousands through virtual milestones to foster physical health, mental resilience, and a unified "One SMRT" culture.

A high-energy campus movement for the Singapore Management University community, utilizing an integrated tracking and registration platform to unite students and alumni for fitness and student-focused philanthropy.

A community-driven event for SPD featuring a unified digital registration platform and a custom on-site treasure hunt system to drive engagement and inclusion for persons of all abilities.

A festive gamified activation at HarbourFront Centre where families joined Elmo and friends on a digital Christmas quest, completing mall-wide missions to redeem exclusive Sesame Street holiday merchandise.

A multi-year partnership as the exclusive registration provider for Skechers’ flagship community event, delivering a stable and user-friendly sign-up platform for thousands of participants annually.

A nautical-themed fitness adventure at Waterway Point that combined a 3KM interactive walk and 7KM scenic run with eco-friendly missions and exclusive SpongeBob pirate-themed collectibles.

The SportSG IGG Virtual Challenge serves as a premier internal team-building initiative designed to strengthen the bond among SportSG staff through shared fitness goals. Since its 2024 rollout, the challenge has transformed the way departments interact, moving beyond the office to foster a culture of health and camaraderie. By 2025, the initiative has seen high engagement across all levels of the organization, with staff participating in virtual milestones that promote both mental well-being and physical activity.‍

At Changi Airport Terminal 2, we developed intuitive information panels that guided travelers to discover and fully experience the Dreamscape’s key highlights.

KTPH Step Challenge

HCA Walk With Me 2025 Fundraising & Ticketing System Case Study

A high-performance annual movement for the Home Team Science and Technology Agency, utilizing a unified registration and multi-sport tracking platform to drive staff wellness and divisional spirit.

A magical hybrid activation that transformed Suntec City into an interactive adventure, engaging thousands of families through virtual missions, augmented reality, and exclusive My Little Pony merchandise.

NTUC NDP Ballot Ticket Platform Case Study for National Day Parade

SPF Anti-Scam Vending Machine Experiential Installation at Serangoon Garden NPC

A heart-warming annual charity event supporting children with critical illnesses, featuring a seamless registration platform and virtual mileage tracking to help grant life-changing wishes during the festive season.